Nordic AI in Media Summit 2026

Beyond optimization: Glimpses of practical transformation

 

Over the past three years, we have watched AI in media move from prototypes to mature tools and real products. The focus has shifted from experimentation to adoption: change management, governance, training, and the unglamorous work of making tools stick in day-to-day newsroom practice. In parallel, collaborations with major tech companies have accelerated, creating new opportunities but also sharpening the strategic questions around dependency, distribution, and value capture.

 

At the same time, although workflow optimization and product augmentation is beginning to create value, there is increasing realisation that to realize the full potential and meet the real challenges brought about by AI, deeper transformation is coming. This transformation is not just about tech; it is about news products, news organizations and news value chains.

 

At NAMS26, we shift focus to this transformation.

 

Tickets go live on February 3rd at 15:00 CET

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​​​To help guide our discussion, NAMS26 is organized in three sub-themes:

 

Re-imagining news products - what do we offer the audience?
 

AI is changing how people interact with the news. Some audiences will stay with familiar formats. Others - especially younger users - are forming AI-first habits. This risks fragmenting the market, and calls for a possible reimagining of the products we are creating. This sub theme sets the agenda for the coming transformations in news products: new formats, new interfaces, and new ways to deliver people value rather than bolting AI onto yesterday’s products.

 

Re-shaping news organisations - how do we need to work internally to survive and compete in this new setup? 

 

AI is changing the way we produce news and do journalism. While AI provides opportunities for productivity gains through optimization of existing workflows, awareness is increasing the to really benefit from AI, a deeper rewiring of roles, workflows and organizations is necessary. This subtheme explores this organization transformation seeking answers to the question: How will AI reshape news organizations?

 

Re-shuffling news value chains - how does value move from creation to consumption, and who captures it? 

 

As AI enables content to travel easily through the news value chain, it is increasingly broken into fragments and recomposed into new versions and modalities by AI-powered actors with diverse motivations. While the full consequences of this value chain reconfiguration are not yet known, we are seeing glimpses of seismic shifts as search traffic to publishers drop and new imbalances between news publishers that carry the cost of news product, and those who capture value from news consumption emerge. In this subtheme, we focus on how news content travels through the information ecology, explore the new organizing principles for the news value chain that are emerging, and ask what this means for news publishers.

 

At NAMS26, participants can expect expert guidance and invaluable peer exchanges to help navigate this evolving landscape and uphold the principles of trustworthy journalism.

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The summit takes place May 27th 13:00 to May 28th 16:00 at PRESSEN, Vestervoldgade 33, in the heart of Copenhagen.